Seiko makes nearly every part of its watches in-house, from springs to quartz crystals, and offers mechanical watches at prices few Swiss brands can approach. (Grand Seiko is now a separate brand.)
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Affordable automatic sports watches built on the 4R36 movement; the SRPD replaced the classic SKX.

Seiko’s professional sports line: divers (Turtle, Samurai, 1965 and 1968 reissues), Alpinist and Speedtimer.
Dress watches with traditional Japanese dial crafts such as enamel, urushi lacquer and Arita porcelain.

Seiko’s solar GPS watches that set themselves to the correct time zone anywhere.

A revived 1960s line with sharp, faceted cases between Seiko and Grand Seiko in price.
Prices are approximate US retail starting prices for 2026. Browse all brands.