Founded by an American in Schaffhausen, IWC is known for engineering-led pilot’s watches, the Portugieser and robust in-house movements with long power reserves.
Read our IWC Schaffhausen reviews → Official IWC Schaffhausen site ↗

IWC’s largest family: the Mark XX, Pilot’s Chronograph, Top Gun ceramic models and the Big Pilot.

Large, clean Arabic-numeral dials born from a 1930s request for a marine-chronometer-precise wristwatch.

Genta-inspired integrated sports watch, relaunched in 2023 with a grid dial and soft-iron anti-magnetic cage.

IWC’s simple, slim dress watch line.

IWC’s dive watches with an internal/external SafeDive bezel system.
New in 2026: a Pilot’s Watch variant with a vertical-drive chronograph layout.
Prices are approximate US retail starting prices for 2026. Browse all brands.