Still family-controlled, Audemars Piguet is best known for inventing the luxury steel sports watch with the Royal Oak in 1972, and for high complications made in Le Brassus.
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Gérald Genta’s octagonal-bezel icon with an integrated bracelet and “Tapisserie” dial.

The Royal Oak with an integrated flyback chronograph. A new 38 mm generation arrived in 2026.

The bigger, bolder Royal Oak: rubber-clad pushers, chunky proportions and frequent use of ceramic and titanium.
AP’s experimental line: skeletonized tourbillons, split-seconds chronographs and avant-garde materials.

A round case with an octagonal middle and a double-curved sapphire crystal. 2026 added 38 mm versions and new complications.
A 2026 revival of AP’s Art Deco jumping-hour display in a rectangular case.
Prices are approximate US retail starting prices for 2026. Browse all brands.